Visit Freeport’s Sparkle Celebration

FREEPORT'S TOWN-WIDE HOLIDAY KICK-OFF

Each year, Visit Freeport presents one of Maine's most beloved holiday traditions — Sparkle Celebration!

The 2025 festival kicks off on Friday, December 5 with the Sparkle Celebration Parade of Lights, culminating in Santa's grand arrival to bring Freeport's famous Talking Christmas Tree to life!

The magic continues all week long with twinkling lights, festive fun, and plenty of holiday cheer. Enjoy:

✨ Gift Card Giveaways with the mischievous Stealth Elf
✨ The Sparkle Stroll, featuring special deals, door prizes, and treats around town
✨ The Sparkle Frosty Frolic — a family favorite with local artisans, food trucks, fire pits, music, and delicious holiday goodies

Throughout the celebration, visitors can also experience Freeport's world-class shopping and dining, all dressed up for the season.

It's no wonder MarthaStewart.com named Freeport one of "The Most Charming Small Towns to Visit During the Christmas Season," saying, "There's simply no better place to do your Christmas shopping than in Freeport, Maine.

See the website for the daily schedule of events