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Since 1982, The Moxie Festival in Lisbon, Maine has been held on the second weekend in July. The Festival now includes a Friday night Recipe Contest, fireworks; a Saturday parade, Moxie Day 5K Race, Moxie Bike Rally, Chug-n-Challenge, Moxie Concert in the Park, Moxie Vintage Base Ball Game, and Family Fun Fair; and on Sunday, the Chief Worumbo Androscoggin River Race, Moxie Car Show and much more! Moxie was designated Maine’s official soft drink on May 20, 2005. Like the Moxie Festival on Facebook: https://www.facebook.com/pages/Moxie-Festival/178761148986950
. Moxie was designated Maine's official soft drink on May 20, 2005.