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Want to create a list of your favorite Maine places and trip ideas? Just click the ADD TO TRIP PLANNER flag that you’ll find throughout the site. To save your list for future visits, click CREATE AN ACCOUNT at the right. When you return, LOGIN again to see your Trip Plan. Email your plan to friends and family by clicking SHARE YOUR TRIP.


MY FAVORITE PLACES AND TRIP IDEAS

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THE MAINE THING QUARTERLY DIGITAL CONTENT KIT

We know you're always looking for quality content to boost traffic to your site. Help us share this immersive, media rich experience that allows users to step into a part of America's wilderness that is unchanged by time. Download the digital content that includes video content, photography, social posts and a campaign badge. Thanks for sharing.

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THE MAINE THING CAMPAIGN

The brand platform is expressed creatively in advertising by focusing on the indescribable aspect of Maine that we call "The Maine Thing." The Maine Thing campaign delivers the brand platform of originality via storytelling. Stories that capture the essence of Maine's original, offbeat, one-of-a-kind, quirky and pragmatic character. Since 2012, we've let real Mainers– fondly called "Insiders"–share their personal stories, tips and local secrets with visitors. The next phase of the campaign carries on that storytelling tradition and aggregates content from multiple sources, such as visitors, bloggers, celebrities, multi-media editorial features and collaborations with key publishers.

Click here to view the 2015 Annual Plan.

2014 TV Spot

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2014 Print Advertising

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2014 Online Advertising

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